Skyline Media Group

Take a look at the web sites of a half-dozen political leaders.  The names and pictures vary, but what truly distinguishes one site from another?  Are any of the sites compelling?  Do they reach out to you?  

The fact is, most political web sites and printed materials are so lacking in individual identity that they are virtually interchangeable. Rarely do they make you say:  "This candidate is unique.  This is a candidate I care about.  This is a candidate I want to represent me."

No one would ever mistake an IBM product with one by Apple, nor one candidate's views with another's.  Yet many web sites -- and indeed campaigns -- don't reflect such distinctions.  They tend to be boring and bland, blurring the differences between candidates and blunting the effectiveness of even the best messages.  

At Skyline, we don’t think boring and bland are virtues.  Voters should know and understand your strengths, your passions, and your ideas.  Your web site shouldn’t passively await visitors:  It should be fun and interesting and actively promote your policies and programs.  Your campaign materials shouldn’t be ignored:  They should make the public sit up and take notice.  Voters don’t want pablum and empty rhetoric.  They want you to say what you mean, and mean what you say.   

Skyline can help you take full advantage of the web and social media, as well as traditional news outlets.  We can produce, print and distribute your campaign publicity material, and help you make the wisest possible strategic and tactical campaign decisions.

Skyline can help you find the spark that makes some campaigns so compelling.  We can help you project your policies and persona, and get audiences to share your passion and your beliefs.   With Skyline, you’ll not only be a better candidate, you’ll be a better-known candidate.    

Why Skyline?  Because we give you an edge.